Benefits to the Baby

Skin to skin contact - Provides the baby with a comfortable and secure environment and gives them the warmth and feeling of being surrounded that they are used to and require at these initial stages

Decreases Crying - Studies have shown that worn babies are happier and spend more time in the quiet alert phase. In this phase they benefit more than their non-worn peers in language development and knowledge acquisition. Babywearing also helps babies sleep better.

Encourages Independence - Babies who are carried regularly are more content, cry less, do not develop fear of loss and become independent earlier.When your baby is taking part in your activities, she observes and learns more. Babies can observe and interact with the world, while watching and communicating with their parent as well.

Benefits to the Parent

Breastfeeding - Breastfeeding can be very time consuming, so what could be better  than a sling that allows you allows you to breastfeed hands-free and  when on the move as well? It also allows you to feed discreetly  whilst out in public.

Hands Free - Quite literally your hands are free, leaving you able to carry on with work or activities, happy in the knowledge that your baby is secure. This is especially helpful if you have another toddler or child at home. You can easily attend the older child, fetch things and play, while your little one is happily strapped to your chest.

One Size Fits all - 5.2m of material, with its unique shape and fabric, diagonal in stretch, one size really does fit all. Forget buckles, clips and plastic fastenings it is soft simple and comfortable. It also takes away the chore of re-positioning between each wearer.

Small and Compact - Easy to carry in your bag.

Unobtrusive and Attractive - A lot of our wearers report leaving the sling on even   though the baby is not in it just to give them the option of popping the baby back in. We have had comments that it "looks like a fashionable shrug."

Four Different Positions - The same sling will see you all the way from birth to  toddler hood (15kg) so buying a sling is very economical.